Mario
Maruffi
Quotes
Small user experience improvements can turn into big business results.
― Mario Maruffi
User research can save your development budget.
― Mario Maruffi
Good design teams foster a love of learning.
― Mario Maruffi
Innovation starts with curiosity
Curiosity is powered by questions
― Mario Maruffi
Good designers are good facilitators.
― Mario Maruffi
Research to understand
Understand to solve
― Mario Maruffi
Quiet time is essential for problem-solving.
― Mario Maruffi
Collaboration is more
Than achieving common goals
Collaboration is
How you and your teammates
Can help each other
― Mario Maruffi
Share what you learn. You can help yourself and others.
― Mario Maruffi
Break down complex user problems into issue trees.
― Mario Maruffi
Good design processes are a continuous discovery.
― Mario Maruffi
Design is 80% understanding and 20% solving.
― Mario Maruffi
Being kind can heal you.
― Mario Maruffi
User problems are design opportunities.
― Mario Maruffi
Micromanagement can make talent fly away.
― Mario Maruffi
Effective designers are tool-agnostic.
― Mario Maruffi
A good design process is a process of learning.
― Mario Maruffi
Good user research
Helps you make
Good design decisions
― Mario Maruffi
Sometimes people try so hard to be right that they forget the importance of being kind.
― Mario Maruffi
Document your design process.
― Mario Maruffi
Art is self-centered
Design is user-centered
― Mario Maruffi
Understanding users is an act of love
And a profitable business decision
― Mario Maruffi
Learn by doing
Evolve by thinking
― Mario Maruffi
Good design decisions are rarely guessed.
― Mario Maruffi
On a team, sometimes you just need a manager who cares about you.
― Mario Maruffi
Whatever job you plan to do, first make sure you'd enjoy the process.
― Mario Maruffi
Be kind. When in doubt, be kinder.
― Mario Maruffi
When personal assumptions
Become unvalidated design decisions
Business and user experience are in decay
― Mario Maruffi
Users will never forget how your product or service made them feel.
― Mario Maruffi, inspired by Carol Buchner, Maya Angelou, and others
When you design a product or service
You must understand
The whole customer journey
Not just one small part
― Mario Maruffi
Good product teams are driven by curiosity
Their work is informed by data
They have research and design skills
So they can discover and understand problems
So they can prototype and iterate with users
So they can co-create better solutions
― Mario Maruffi
A high-performing team is humble.
― Mario Maruffi
In the user problem
lies design opportunity.
― Mario Maruffi
When you are kind, you make the world kinder, because you are part of the world.
― Mario Maruffi
As a leader
Show you care
― Mario Maruffi
The more you know about your user problems
The more clarity there is in your design decisions
― Mario Maruffi
Look deep into your users' problems, and you will design better.
― Mario Maruffi
When you design a product or service 

You can guess or you can user research
― Mario Maruffi
When you recruit new members, offer them the same empathy you would like to receive.
― Mario Maruffi
Do what you say you’ll do
Be a leader that your team can depend on.
― Mario Maruffi
If you want to lead by example
Show your team what’s possible.
― Mario Maruffi
Design is about creating shareable solutions to shared problems.
― Mario Maruffi
As a leader, encourage your teammates to reach out and support each other.
― Mario Maruffi
Unvalidated design assumptions are risky design solutions.
― Mario Maruffi
No matter your seniority level, learn like a Junior.
― Mario Maruffi
As a leader, remember that your teammates learn by observing what you do. How you treat yourself and others will be a model to follow.
― Mario Maruffi
When you ask for design feedback
The better you can describe the problem
And the kind of feedback you’re looking for
The better your teammates can help you out
― Mario Maruffi
If you are stressed
Set small goals
Hour after hour
Day after day
Celebrate the small wins
As if there were no tomorrow
― Mario Maruffi
Sometimes, we look for answers in the wrong questions.
― Mario Maruffi
Problems are not walls that prevent you from moving forward, but paths that take you on a new journey.
― Mario Maruffi
A high-performing culture allows mistakes. Learning from mistakes keeps teams together and makes them grow.
― Mario Maruffi
No usability testing is the agile way of wasting your development budget.
― Mario Maruffi
Testing your design assumptions is a good business habit.
― Mario Maruffi
Team collaboration comes when internal competition has left.
― Mario Maruffi
There's a single path to success. Yours.
― Mario Maruffi
Writing is designing. Use the users' language.
― Mario Maruffi
Good designers understand complexity before simplifying it.
― Mario Maruffi
Good design makes people feel good.
― Mario Maruffi
Look deep into your user problem, and you will design better.
― Mario Maruffi
Immature product teams make the same mistake: They want users to understand their products but refuse to understand their users.
― Mario Maruffi
If you think user research is expensive, you should look at the cost of building the wrong thing.
― Mario Maruffi, inspired by Ralf Speth
Starting a meeting by stating the meeting goals can save the meeting.
― Mario Maruffi
By using your competitors’ products as “prototypes”, you can research and learn.
― Mario Maruffi
Many design assumptions will reflect your pride
But only a few will reflect your user needs
Test your assumptions with end-users
― Mario Maruffi
Empathy and compassion are crucial elements of effective team collaboration.
― Mario Maruffi
We can improve our design decisions by designing with our users.
― Mario Maruffi
Celebrating small wins keeps a team motivated.
― Mario Maruffi
Design decisions affect every area of the business.
― Mario Maruffi
How your product makes users feel
Says a lot about your design process
― Mario Maruffi
User needs are always on the move.
― Mario Maruffi
Design assumptions are just assumptions.
― Mario Maruffi
Happiness comes and goes
Enjoy it as it comes
― Mario Maruffi
Without user research
Design is a costly bet
― Mario Maruffi
The sooner you validate your design assumptions
The sooner you can move in the right direction
― Mario Maruffi
Healthy disagreement starts with empathy.
― Mario Maruffi
Good data visualization reduces the users’ cognitive load while improving their decision-making.
― Mario Maruffi
What’s obvious to you might not be to your users.
― Mario Maruffi
If there is no user research
There are no user problems
If there are no user problems
There are no design opportunities
― Mario Maruffi
Users want to feel in control
Not feel controlled by your design
― Mario Maruffi
Designers do best when they develop a sense of empathy for both users and internal stakeholders.
― Mario Maruffi
When there's kindness
There's a better workplace
There's a better teamwork
There's better business
― Mario Maruffi
Good designers understand complexity before simplifying it.
― Mario Maruffi
Guessing user needs is expensive.
― Mario Maruffi
Always remember
To critique designs with facts
By balancing business, tech, and user needs
― Mario Maruffi
Every user is human
Every human isn't your user
― Mario Maruffi
If you want a user to understand your digital product, you must first understand the user.
― Mario Maruffi
Be user-centered today
So you don't have to rework tomorrow
― Mario Maruffi
When you recruit new members offer them the same empathy you would like to receive.
― Mario Maruffi
Unvalidated
Design assumptions
Are expensive
― Mario Maruffi
Research before you design
Test before you build
― Mario Maruffi
Mind the bias.
― Mario Maruffi
Giving feedback starts with empathy.
― Mario Maruffi
As a teammate, strive for empathy
Put yourself in your teammates' shoes
Understand their perspective
Understand where they are coming from
― Mario Maruffi
Users teach us through our user research.
― Mario Maruffi
As a
Teammate
Assume less
Ask more
― Mario Maruffi
Design decisions based on intuition alone can easily be distorted by cognitive biases.
― Mario Maruffi
During brainstorming sessions
Let your teammates open up
At their own speed
― Mario Maruffi
Good design is user-centered.
― Mario Maruffi
There is no such thing as a safe design assumption. Just test yours.
― Mario Maruffi
In diversity there is humanity.
― Mario Maruffi
Your users are the reason you have a business.
― Mario Maruffi
Do what you say you'll do. Be a leader that your team can depend on.
― Mario Maruffi
Good design decisions are data-informed.
― Mario Maruffi
As a leader, let your team know you're there for them.
― Mario Maruffi
An effective team is one where its members truly care for one another.
― Mario Maruffi
Designing with no data is like designing in the dark.
― Mario Maruffi
Internal competition kills team collaboration.
― Mario Maruffi
Design iteration is futile
If not informed by data
― Mario Maruffi
All teammates need help sometimes. As a leader, build a team that's a great source of information and support.
― Mario Maruffi
Before you try to solve a problem, understand it.
― Mario Maruffi
Design can bring simplicity
To complexity
― Mario Maruffi
Good design makes people feel good.
― Mario Maruffi
When you give feedback
Don't demand immediate answers
― Mario Maruffi
People don't care about your brand
They care about how it makes them feel
― Mario Maruffi
Empathy is the bridge
Between you
And your teammates
― Mario Maruffi
Good leadership makes it easy for others to take the initiative.
― Mario Maruffi
A good design process is simple
It does not rely on individual work
It is collaborative
It does not rely on assumptions
It is research-based
― Mario Maruffi
Trust the people you hire
They'll be happy to work for you
― Mario Maruffi
To understand design is to understand human problems; that is both the beginning and the end of design.
― Mario Maruffi
People try a new product
Because of all the things it can do
But they continue to use it
Because of the way it makes them feel
― Mario Maruffi
The design solution is not separate
From the user's problem
Understand the user and his/her problem
The design solution will come out of it
― Mario Maruffi
I tell you
How I feel
You Tell me
How you feel
This is the way
To connect with
Team members
― Mario Maruffi
The best way to cultivate empathy toward your users is by spending more time with them and see their products in use.
― Mario Maruffi
Design solutions as a team. Remember that good design emerges when cross-functional teams work on every aspect of the user experience using an iterative, user-centered design process.
― Mario Maruffi
Learn to love your mistakes
And learn from your mistakes
That’s the secret to a happy career
― Mario Maruffi
© Mario Maruffi, Design Quotes, 2009—2021
LinkedIn, Email, Privacy Policy