Small user experience improvements can turn into big business results.
‍― Mario Maruffi

‍User research can save your development budget.
― Mario Maruffi

Good design teams foster a love of learning.
‍― Mario Maruffi

Innovation starts with curiosity
Curiosity is powered by questions
‍― Mario Maruffi

Good designers are good facilitators.
‍― Mario Maruffi

Research to understand
Understand to solve
‍― Mario Maruffi

Quiet time is essential for problem-solving.
‍― Mario Maruffi

Create time to be with your thoughts.
‍― Mario Maruffi

Collaboration is more
Than achieving common goals
Collaboration is
How you and your teammates
Can help each other
‍― Mario Maruffi

Share what you learn. You can help yourself and others.
‍― Mario Maruffi

‍Break down complex user problems into issue trees.
― Mario Maruffi

Good design processes are a continuous discovery.
‍― Mario Maruffi

Design is 80% understanding and 20% solving.
― Mario Maruffi

Being kind can heal you.
‍― Mario Maruffi

User problems are design opportunities.
― Mario Maruffi

Micromanagement can make talent fly away.
― Mario Maruffi

Effective designers are tool-agnostic.
― Mario Maruffi

A good design process is a process of learning.
― Mario Maruffi

Good user research
Helps you make
Good design decisions
― Mario Maruffi

Sometimes people try so hard to be right that they forget the importance of being kind.
― Mario Maruffi

Document your design process.
― Mario Maruffi

Solving a problem requires understanding it.
― Mario Maruffi

Art is self-centered
Design is user-centered
― Mario Maruffi

Users don’t have the same background knowledge as you.
― Mario Maruffi

User-centered design can help you find and answer the right questions.
― Mario Maruffi

Understanding users is an act of love
And a profitable business decision
― Mario Maruffi

Bad design is powered by untested assumptions.
― Mario Maruffi

Learn by doing
Evolve by thinking
― Mario Maruffi

Good design decisions are rarely guessed.
― Mario Maruffi

On a team, sometimes you just need a manager who cares about you.
― Mario Maruffi

Good product teams are driven by curiosity
Their work is informed by data
Among other skills
They have research and design skills
So they can discover and understand problems
So they can prototype and iterate with users
So they can co-create better solutions
― Mario Maruffi

Whatever job you plan to do, first make sure you'd enjoy the process.
― Mario Maruffi

Be kind. When in doubt, be kinder.
― Mario Maruffi

As much as solving problems
Good designers seek to understand
― Mario Maruffi

Good leaders help teammates help each other.
― Mario Maruffi

When personal assumptions
Become unvalidated design decisions
Business and user experience are in decay
― Mario Maruffi

Users will never forget how your product or service made them feel.
― Mario Maruffi, inspired by Carol Buchner, Maya Angelou, and others

When you design a product or service
You must understand
The whole customer journey
Not just one small part
― Mario Maruffi

Good product teams are driven by curiosity
Their work is informed by data
They have research and design skills
So they can discover and understand problems
So they can prototype and iterate with users
So they can co-create better solutions
― Mario Maruffi

Bad design solves the wrong problems
Good design solves the right problems
― Mario Maruffi

A high-performing team is humble.
― Mario Maruffi

Collaborative design isn’t an internal competition. 
― Mario Maruffi

Design is a process
A process requires trust
― Mario Maruffi

In the user problem
lies design opportunity.
― Mario Maruffi

When you are kind, you make the world kinder, because you are part of the world.
― Mario Maruffi

As a leader
Show you care
― Mario Maruffi

Look deep into your users' problems, and you will design better.
― Mario Maruffi

When you design a product or service 

You can guess or you can user research
― Mario Maruffi

When you recruit new members, offer them the same empathy you would like to receive.
― Mario Maruffi

Do what you say you’ll do
Be a leader that your team can depend on
― Mario Maruffi

If you want to lead by example
Show your team what’s possible
― Mario Maruffi

Design is about creating shareable solutions to shared problems.
― Mario Maruffi

As a leader, encourage your teammates to reach out and support each other.
― Mario Maruffi

Unvalidated design assumptions are risky design solutions.
― Mario Maruffi

Design requires questioning ― Mario Maruffi

Make your teammates feel like they belong
Make your teammates feel valued and heard
So ideas and collaboration can flourish
― Mario Maruffi

No matter your seniority level, learn like a Junior.
― Mario Maruffi

Taking care of small problems may prevent bigger ones.
― Mario Maruffi

As a leader, remember that your teammates learn by observing what you do. How you treat yourself and others will be a model to follow.
― Mario Maruffi

When you ask for design feedback
The better you can describe the problem
And the kind of feedback you’re looking for
The better your teammates can help you out
― Mario Maruffi

If you are stressed
Set small goals
Hour after hour
Day after day
Celebrate the small wins
As if there were no tomorrow
― Mario Maruffi

Sometimes, we look for answers in the wrong questions.
― Mario Maruffi

Be kind and respectful to others. No matter your title. No matter their title.
― Mario Maruffi

Problems are not walls that prevent you from moving forward, but paths that take you on a new journey.
― Mario Maruffi

Designers think
Designers do
― Mario Maruffi

A high-performing culture allows mistakes. Learning from mistakes keeps teams together and makes them grow.
― Mario Maruffi

No usability testing is the agile way of wasting your development budget.
― Mario Maruffi

Testing your design assumptions is a good business habit.
― Mario Maruffi

Team collaboration comes when internal competition has left.
― Mario Maruffi

There's a single path to success. Yours.
― Mario Maruffi

Don’t let your whole design process revolve around assumptions.
― Mario Maruffi

Writing is designing. Use the users' language.
― Mario Maruffi

Good designers understand complexity before simplifying it.
― Mario Maruffi

Good design makes people feel good.
― Mario Maruffi

There’s always a new problem to solve
Learn how to address the right problem
― Mario Maruffi

Look deep into your user problem, and you will design better.
― Mario Maruffi

There is no single way to design solutions.
― Mario Maruffi

Immature product teams make the same mistake: They want users to understand their products but refuse to understand their users.
― Mario Maruffi

If you think user research is expensive, you should look at the cost of building the wrong thing.
― Mario Maruffi, inspired by Ralf Speth

Starting a meeting by stating the meeting goals can save the meeting.
― Mario Maruffi

By using your competitors’ products as “prototypes”, you can research and learn.
― Mario Maruffi

Many design assumptions will reflect your pride
But only a few will reflect your user needs
Test your assumptions with end-users
― Mario Maruffi

Empathy and compassion are crucial elements of effective team collaboration.
― Mario Maruffi

We can improve our design decisions by designing with our users.
― Mario Maruffi

Celebrating small wins keeps a team motivated.
― Mario Maruffi

Design decisions affect every area of the business.
― Mario Maruffi

How your product makes users feel
Says a lot about your design process
― Mario Maruffi

Good designers help others succeed
Whether it's their users or teammates
― Mario Maruffi

User needs are always on the move.
― Mario Maruffi

Small UX issues
Can create major damage
Can create major opportunities
― Mario Maruffi

Design assumptions are just assumptions.
― Mario Maruffi

Sometimes
To move forward
We must rest
― Mario Maruffi

Happiness comes and goes
Enjoy it as it comes
― Mario Maruffi

Without user research
Design is a costly bet
― Mario Maruffi

The sooner you test your design assumptions
The sooner you can move in the right direction
― Mario Maruffi

Healthy disagreement starts with empathy.
― Mario Maruffi

Good data visualization reduces the users’ cognitive load while improving their decision-making.
― Mario Maruffi

What’s obvious to you might not be to your users.
― Mario Maruffi

If there is no user research
There are no user problems
If there are no user problems
There are no design opportunities
― Mario Maruffi

Users want to feel in control
Not feel controlled by your design
― Mario Maruffi

Designers do best when they develop a sense of empathy for both users and internal stakeholders.
― Mario Maruffi

When there's kindness
There's a better workplace
There's a better teamwork
There's better business
― Mario Maruffi

Good designers understand complexity before simplifying it.
― Mario Maruffi

Guessing user needs is expensive.
― Mario Maruffi, inspired by Michael Brian

Always remember
To critique designs with facts
By balancing business, tech, and user needs
― Mario Maruffi

Every user is human
Every human isn't your user
― Mario Maruffi

If you want a user to understand your digital product, you must first understand the user.
― Mario Maruffi

Be user-centered today
So you don't have to rework tomorrow
― Mario Maruffi

When you recruit new members offer them the same empathy you would like to receive.
― Mario Maruffi

Unvalidated
Design assumptions
Are expensive
― Mario Maruffi

Research before you design
Test before you build
― Mario Maruffi

Mind the bias.
― Mario Maruffi

Giving feedback starts with empathy.
― Mario Maruffi

As a teammate, strive for empathy
Put yourself in your teammates' shoes
Understand their perspective
Understand where they are coming from
― Mario Maruffi

Users teach us through our user research.
― Mario Maruffi

As a
Teammate
Assume less
Ask more
― Mario Maruffi

Design decisions based on intuition alone can easily be distorted by cognitive biases.
― Mario Maruffi

During brainstorming sessions
Let your teammates open up
At their own speed
― Mario Maruffi

Good design is user-centered.
― Mario Maruffi

There is no such thing as a safe design assumption. Just test yours.
― Mario Maruffi

In diversity there is humanity.
― Mario Maruffi

Your users are the reason you have a business.
― Mario Maruffi

Do what you say you'll do. Be a leader that your team can depend on.
― Mario Maruffi

Good design decisions are data-informed.
― Mario Maruffi

Nature promotes diversity
Culture promotes conformity
― Mario Maruffi

To listen to someone fully, one must go beyond words.
― Mario Maruffi

As a leader, let your team know you're there for them.
― Mario Maruffi

An effective team is one where its members truly care for one another.
― Mario Maruffi

Designing with no data is like designing in the dark.
― Mario Maruffi

Internal competition kills team collaboration.
― Mario Maruffi

Design iteration is futile
If not informed by data
― Mario Maruffi

All teammates need help sometimes. As a leader, build a team that's a great source of information and support.
― Mario Maruffi

Before you try to solve a problem, understand it.
― Mario Maruffi

Design can bring simplicity
To complexity
― Mario Maruffi

Good design makes people feel good.
― Mario Maruffi

When you give feedback
Don't demand immediate answers
― Mario Maruffi

People don't care about your brand
They care about how it makes them feel
― Mario Maruffi

Empathy is the bridge
Between you
And your teammates
― Mario Maruffi

Good leadership makes it easy for others to take the initiative.
― Mario Maruffi

A good design process is simple
It does not rely on individual work
It is collaborative
It does not rely on assumptions
It is research-based
It is data-informed
― Mario Maruffi

Trust the people you hire
They'll be happy to work for you
― Mario Maruffi

To understand design is to understand human problems; that is both the beginning and the end of design.
― Mario Maruffi

People try a new product
Because of all the things it can do
But they continue to use it
Because of the way it makes them feel
― Mario Maruffi

The design solution is not separate
From the user's problem
Understand the user and his/her problem
The design solution will come out of it
― Mario Maruffi

I tell you
How I feel
You Tell me
How you feel
This is the way
To connect with
Team members
― Mario Maruffi

The best way to cultivate empathy toward your users is by spending more time with them and see their products in use.
― Mario Maruffi

Design solutions as a team. Remember that good design emerges when cross-functional teams work on every aspect of the user experience using an iterative, user-centered design process.
― Mario Maruffi

Learn to love your mistakes
And learn from your mistakes
That’s the secret to a happy career
― Mario Maruffi